Close Menu
  • Home
  • Latest
  • Apps & Software
  • Gadgets
  • Internet
  • Mobile
  • More
    • Reviews
    • Social Media
    • Tech
  • Tech News
    • Featured Tech
    • Crypto
    • Fintech
    • Events
    • Startups
    • Tech Careers
  • BHAKTI CEREMONY
What's Hot

Infinix Hot 10 4GB RAM, 64GB Storage Variant Launched in India

October 23, 2020

Xiaomi’s ‘Diwali with Mi’ sale has begun and will go on till October 21

October 19, 2020

Best budget phones 2020 under Rs 10,000

September 13, 2020
Facebook X (Twitter) Instagram
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
Facebook X (Twitter) Instagram YouTube LinkedIn
TechreviewTechreview
  • Home
  • Latest

    Startups Weekly: AMD acquisition and other moves to scale AI startups

    May 31, 2025

    Augmented reality and gamification in events: creating immersive experiences

    May 31, 2025

    The Rise of Outcome-Based Work in Tech Freelancing – Rezoomex Tech Blog

    May 31, 2025

    Grammarly secures $1B in nondilutive funding from General Catalyst

    May 30, 2025

    5 New and Newly Renovated Facilities for Groups

    May 30, 2025
  • Apps & Software
  • Gadgets
  • Internet
  • Mobile
  • More
    • Reviews
    • Social Media
    • Tech
  • Tech News
    • Featured Tech
    • Crypto
    • Fintech
    • Events
    • Startups
    • Tech Careers
  • BHAKTI CEREMONY
TechreviewTechreview
Home»Uncategorized»Xiaomi moves away from its ‘Mi’ product branding
Uncategorized

Xiaomi moves away from its ‘Mi’ product branding

Tech ReviewBy Tech ReviewAugust 24, 2021Updated:May 13, 2025No Comments2 Mins Read
Xiaomi moves away from its ‘Mi’ product branding

Xiaomi is phasing out its “Mi” product branding, a spokesperson tells The Verge. Products including flagship smartphones like this year’s Mi 11 will instead simply carry the Xiaomi name. The news was first reported by XDA Developers.

Xiaomi Unveils New “Alive” Branding Identity – Mi Blog

“Starting in 2021 Q3, Xiaomi’s product series ‘Mi’ will be renamed to ‘Xiaomi,’” says the spokesperson. “This change will unify our global brand presence and close the perception gap between the brand and its products. This change may take some time to take effect in all regions.”

Xiaomi says that it’ll still keep the Redmi brand around, meaning that the higher-end Xiaomi products will form a distinct line alongside Redmi products. Xiaomi products “represent the pinnacle of technology and offer a premium experience,” according to the company, while Redmi products “bring big innovation at a more accessible price point and are aimed at a younger audience.”

This naming convention “will also be applied to our ecosystem and IoT products over time,” says the spokesperson, though the Mi brand logo will continue to be used in Xiaomi’s Mi Home stores for now.

This month’s announcement of the latest phone in the Mi Mix series served as a harbinger of the shift, since Xiaomi referred to it as the Xiaomi Mix 4. The previous phones were called the Mi Mix, the Mi Mix 2, and the Mi Mix 3.

The Mi brand was largely used in Western markets, presumably for readability and pronunciation reasons — phones like the Mi 11 are already called the Xiaomi 11 in China, for example. But Xiaomi evidently believes its company name is now recognizable enough and better represents its products.

Previous ArticleOnePlus is merging OxygenOS with Oppo’s ColorOS
Next Article 5 Educational Apps for Innovative Teachers

Related Posts

Social Media

Dr. Manmohan Singh: A Legacy of Economic Reform and Leadership

December 27, 2024
Uncategorized

“Messi Shines with Hat Trick in Argentina’s 6-0 Victory Over Bolivia”

October 16, 2024
Uncategorized

Tribute to Ratan Tata: A Legacy of Vision and Philanthropy

October 14, 2024
Add A Comment
Leave A Reply Cancel Reply

Top Posts

Apple to Make Data Tracking Disclosure Mandatory for App Store Developers After December 8

November 6, 20200 Views

How to keep your Gmail account active and avoid deletion next month

November 11, 20230 Views

Nissan Magnite will launch in India on December 2, 2020

November 20, 20200 Views
Latest Reviews
How to

How to control android Tv with Phone

Tech ReviewOctober 9, 2020
Mobile

Xiaomi is bringing the Xiaomi Mi 10T and Mi 10T Pro to India.

Tech ReviewOctober 5, 2020
Mobile

Poco M3 With Triple Rear Cameras, Qualcomm Snapdragon 662 SoC Launched

Tech ReviewNovember 24, 2020
Most Popular

Samsung Galaxy Fit 2 fitness tracker has been launched in India

October 17, 20200 Views

Fitness tracker Whoop faces unhappy customers over upgrade policy

May 13, 20252 Views

Micromax In 1b will be up for pre-booking starting November 10

November 9, 20200 Views
Hot Topics

Belkin Launches Boost Charge UV Sanitizer With Wireless Charging Support

November 18, 2020

Where Can You Get Free New Books?

January 30, 2020

How to Delete Instagram Account

November 10, 2023

Subscribe to Updates

Subscribe to our newsletter for daily tech reviews, updates, tips, and insights!

Facebook X (Twitter) Instagram YouTube LinkedIn
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
© 2025 Tech Review. Designed by Tech Review.

Type above and press Enter to search. Press Esc to cancel.