Saturday, October 24, 2020

Tata sales hit 8-year high mark in September 2020

Tata sales hit 8-year high mark in September 2020

Tata Motors’ sales in September 2020 have crossed the 21,000-mark for the first time in eight years. With 21,200 units sold this month, Tata is currently placed third overall in the marketwith a massive 162 percent year-on-year improvement.

Tata Motors sales
Sep 2020 sales Sep 2019 sales Growth (YoY) August 2020 sales Growth (MoM)
Tiago 6,080 3,068 98% 5,743 6%
Nexon 6,007 2,842 111% 5,179 16%
Altroz 5,952 0 4,951 20%
Harrier 1,755 941 87% 1,694 4%
Tigor 1,406 737 91% 1,016 38%
Others Discontinued 509
TOTAL 21,200 8,097 162% 18,583 14%

Tata sales September 2020: 162 percent year-on-year growth

Compared to the previous year, sales in September 2020, were driven by a sharp increase in demand for models like the Tata NexonTiagoTigor and Harrier.

Tata sales September 2020: 14 percent month-on-month growth

The Tata Altroz premium hatchback was not available last year in September, though its performance this year has been improving. Even over August 2020’s 4,951 units sold, Altroz sales increased by 20 percent in September. However, the model which saw the largest month-on-month growth was the Tigor compact sedan. Sales of the Nexon compact SUV rose 16 percent compared to August.

What is helping Tata Motors sales?

The massive increase in sales more than makes up for models discontinued earlier this year, such as the Bolt hatchback, Zest compact sedan, Hexa crossover and Safari Storme SUV. The increase is no doubt driven by the fact that Tata’s entire lineup is now very new with the oldest car being the Tiago that was launched in 2016. Moreover the Tiago as well as the Tigor and Nexon have all had significant updates bringing in new features and a fresh look. Tata’s new design language too has found favour with buyers and it is also possible that Tata could be benefiting from a nationalism sentiment that seems to be prevalent in the country right now.

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