Tata sales hit 8-year high mark in September 2020
Tata Motors’ sales in September 2020 have crossed the 21,000-mark for the first time in eight years. With 21,200 units sold this month, Tata is currently placed third overall in the market, with a massive 162 percent year-on-year improvement.
| Tata Motors sales | |||||
| Sep 2020 sales | Sep 2019 sales | Growth (YoY) | August 2020 sales | Growth (MoM) | |
| Tiago | 6,080 | 3,068 | 98% | 5,743 | 6% |
| Nexon | 6,007 | 2,842 | 111% | 5,179 | 16% |
| Altroz | 5,952 | 0 | – | 4,951 | 20% |
| Harrier | 1,755 | 941 | 87% | 1,694 | 4% |
| Tigor | 1,406 | 737 | 91% | 1,016 | 38% |
| Others | Discontinued | 509 | – | – | – |
| TOTAL | 21,200 | 8,097 | 162% | 18,583 | 14% |
Tata sales September 2020: 162 percent year-on-year growth
Compared to the previous year, sales in September 2020, were driven by a sharp increase in demand for models like the Tata Nexon, Tiago, Tigor and Harrier.
Tata sales September 2020: 14 percent month-on-month growth
The Tata Altroz premium hatchback was not available last year in September, though its performance this year has been improving. Even over August 2020’s 4,951 units sold, Altroz sales increased by 20 percent in September. However, the model which saw the largest month-on-month growth was the Tigor compact sedan. Sales of the Nexon compact SUV rose 16 percent compared to August.
What is helping Tata Motors sales?
The massive increase in sales more than makes up for models discontinued earlier this year, such as the Bolt hatchback, Zest compact sedan, Hexa crossover and Safari Storme SUV. The increase is no doubt driven by the fact that Tata’s entire lineup is now very new with the oldest car being the Tiago that was launched in 2016. Moreover the Tiago as well as the Tigor and Nexon have all had significant updates bringing in new features and a fresh look. Tata’s new design language too has found favour with buyers and it is also possible that Tata could be benefiting from a nationalism sentiment that seems to be prevalent in the country right now.