Portugal Print Packaging & Labeling 2025 marked a turning point in the printing, packaging and labeling sector. The growth of the event was remarkable and one of the differentiating points was the way in which technology redefined interaction between participants and exhibitors.
Imagine an event where every interaction happens naturally and efficiently. Where exhibitors capture contacts digitally and visitors don’t have to worry about lost business cards. The adoption of technological solutions has been happening since 2019 and has made all this possible.
What has changed?
- More participants, more connections and more business opportunities.
- The use of smart badges has increased, simplifying networking and making interactions more effective.
- Companies have adopted new tools to optimize lead collection and improve the visitor experience.
But what was the real impact of these changes? How did these innovations benefit participants and exhibitors? And, most importantly, what can we learn from the 2025 edition to optimize future events?
To answer these questions, we have created a detailed case study in which we analyze the figures and insights that made this edition a success.