Close Menu
  • Home
  • Latest
  • Apps & Software
  • Gadgets
  • Internet
  • Mobile
  • More
    • Reviews
    • Social Media
    • Tech
  • Tech News
    • Featured Tech
    • Crypto
    • Fintech
    • Events
    • Startups
    • Tech Careers
  • BHAKTI CEREMONY
What's Hot

Xiaomi Mi NoteBook 14 Horizon Edition Review

June 17, 2020

How to turn on AirDrop on a Mac

October 24, 2020

How to change a page name on Facebook

September 26, 2020
Facebook X (Twitter) Instagram
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
Facebook X (Twitter) Instagram YouTube LinkedIn
TechreviewTechreview
  • Home
  • Latest

    Startups Weekly: AMD acquisition and other moves to scale AI startups

    May 31, 2025

    Augmented reality and gamification in events: creating immersive experiences

    May 31, 2025

    The Rise of Outcome-Based Work in Tech Freelancing – Rezoomex Tech Blog

    May 31, 2025

    Grammarly secures $1B in nondilutive funding from General Catalyst

    May 30, 2025

    5 New and Newly Renovated Facilities for Groups

    May 30, 2025
  • Apps & Software
  • Gadgets
  • Internet
  • Mobile
  • More
    • Reviews
    • Social Media
    • Tech
  • Tech News
    • Featured Tech
    • Crypto
    • Fintech
    • Events
    • Startups
    • Tech Careers
  • BHAKTI CEREMONY
TechreviewTechreview
Home»Events»Giant iTab tech powers powerful NYC installation for Archewell Foundation and M&C Saatchi
Events

Giant iTab tech powers powerful NYC installation for Archewell Foundation and M&C Saatchi

Tech ReviewBy Tech ReviewMay 16, 2025No Comments5 Mins Read
Giant iTab tech powers powerful NYC installation for Archewell Foundation and M&C Saatchi

As concerns around mental health, digital safety and online abuse reach a critical point, Giant iTab stepped up to help drive one of the most striking and meaningful public installations in recent memory. Known for transforming digital interfaces into human-scale, interactive experiences, our innovative giant smartphones became the powerful canvas for a bold awareness campaign led by The Archewell Foundation, founded by the Duke and Duchess of Sussex, in partnership with creative agency M&C Saatchi. At the heart of the campaign was a clear message: to confront online harm head-on, using technology not as the problem, but as part of the solution.

This case study explores how we played a pivotal role in delivering the vision of the campaign, from design and manufacture to installation and project management and how its technology elevated digital storytelling into an unforgettable real-world experience.

Table of Contents

Toggle
  • Challenge
  • Solution
  • What the client had to say:
  • Results
  • Why it worked
  • Key takeaways
  • What’s next?

Challenge

The brief was ambitious: raise urgent awareness of the real-world consequences of digital harm, particularly among young people. The campaign needed to move beyond statistics and news headlines, transforming a shared societal issue into a personal, emotionally resonant experience.

The solution? Make the smartphone, often the vehicle of digital harm, the very medium used to highlight its dangers.

Solution

From the outset, Giant iTab worked closely with M&C Saatchi and The Archewell Foundation to understand the emotional and technical nuances of the campaign, from design consultation and custom manufacturing to on-site installation and full project management.

We supplied 55 bespoke, lightbox-style smartphones for a rooftop installation in New York City. Each device displayed the image of a young person whose life was lost as a result of online abuse or mental health crises linked to social media. The smartphones were not just technological products, they became symbolic monuments.

By simulating the look and user experience of real smartphones at a human scale, the installation brought private digital pain into public view. The result was an immersive and visually powerful showcase that stopped passers-by in their tracks.

Our technical team overcame tight timeframes, complex logistics and strict NDAs to deliver a fully integrated, emotionally resonant experience. The team worked hand-in-hand with creative directors and production teams to ensure each screen supported the intended narrative, even customising software to maintain content consistency and responsiveness throughout the installation.

This was not a passive awareness campaign. It was an artistic intervention designed to promote peaceful protest, reflection and ultimately, systemic reform.

What the client had to say:

Results

The campaign garnered widespread media attention, including national coverage from BBC News. It sparked vital public conversations around online safety and the responsibilities of technology platforms. For The Archewell Foundation, the installation fulfilled its mission of transforming awareness into action and igniting meaningful dialogue among both the public and key stakeholders in the tech industry.

For Giant iTab, the project proved our capacity to:

Why it worked

The campaign was crafted for a specific audience of advertising agencies, experiential event planners, digital content leaders and telecom brands. It showed what is possible when storytelling, technology and purpose intersect.

The towering smartphones offered space for remembrance, emotion and engagement. Each screen became a curated moment giving voice to the silent and inviting viewers to reflect on the real-world impact of digital harm.

The campaign turned smartphones into something larger than life, not just in size, but in significance.

Key takeaways

This campaign offers a powerful insight into how digital storytelling can escape the confines of a screen and take on tangible, human form. When technology is paired with emotion and purpose, it becomes unforgettable.

For agencies, brands and public sector organisations ready to make a statement, Giant iTab offers a platform that turns awareness into action and campaigns into conversation starters.

What’s next?

This isn’t the first time our technology has been used to support meaningful tech education and powerful brand storytelling. Past initiatives include a collaboration with Cleveland Community Police to help young people understand cyber security through interactive, hands-on sessions and projects designed to help students build safer digital habits by engaging with familiar digital environments at human scale.

The technology has also featured in a number of high-profile campaigns. TikTok and ByteDance used eight custom Giant Smartphones across London, Berlin and Dublin to allow influencers to trial new features in a bold, eye- catching format. At the TCS London Marathon, Set Creative used eight devices with a bespoke ‘Belief Booster’ app, resulting in over 17,900 digital messages of encouragement sent and more than 4,000 selfies shared. A national roadshow with Seen Presents brought TikTok’s commerce features to over 400 industry professionals, while at Wimbledon and London Tech Week, George P. Johnson used Giant iTab devices to power interactive, AI-generated match predictions for IBM. For Vodafone’s B2B roadshow in London and Cardiff, 55-inch smartphones helped boost engagement and content adoption through highly interactive displays.

Following the success of the Archewell Foundation campaign, we have extended our outreach to agencies across New York and London. The message is clear: if your campaign has a purpose, Giant iTab can help you give it scale, both physically and emotionally.

Previous Article10 Best Android Phones of 2025, Tested and Reviewed
Next Article Fake fired Twitter worker ‘Rahul Ligma’ is a real engineer with an AI data startup used by Harvard

Related Posts

Events

Augmented reality and gamification in events: creating immersive experiences

May 31, 2025
Events

5 New and Newly Renovated Facilities for Groups

May 30, 2025
Events

“We Had the Numbers, But No Narrative”: How to Turn Raw Event Data into Clear Attendee Journeys

May 29, 2025
Add A Comment
Leave A Reply Cancel Reply

Top Posts

Audi A6 e-tron Concept barely hides its all-electric production future

April 19, 20211 Views

Anthropic co-founder Jared Kaplan is coming to TechCrunch Sessions: AI

May 13, 202527 Views

How to change or reset your Disney Plus password

October 1, 20200 Views
Latest Reviews
Social Media

Nvidia Signs In-Car Entertainment System Deal With Hyundai

Tech ReviewNovember 10, 2020
Gadgets

Top 5 Wireless Chargers Available at Discounted Price During Amazon Sale

Tech ReviewOctober 31, 2023
Car

25 best new car, SUV discounts this festive season

Tech ReviewOctober 24, 2020
Most Popular

Create And Edit Videos Online With FlexClip

September 23, 20210 Views

Xiaomi Mi 10T series will launch globally on September 30

September 28, 20200 Views

Realme 7i launched with 64-megapixel quad camera setup

September 17, 20200 Views
Hot Topics

Apple Launches iPhone 12 Studio to Let You Virtually Try Out MagSafe Accessory Combinations

November 9, 2020

Navigating the Cooling Labor Market: Strategies for Job Seekers

May 18, 2025

How to Stop Annoying Marketing Messages on WhatsApp Business

March 13, 2024

Subscribe to Updates

Subscribe to our newsletter for daily tech reviews, updates, tips, and insights!

Facebook X (Twitter) Instagram YouTube LinkedIn
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
© 2025 Tech Review. Designed by Tech Review.

Type above and press Enter to search. Press Esc to cancel.