Editorial Guidelines
TechReview.trade is built on one principle: trust. Every piece of content on this platform โ whether from our editors, contributors, or brand partners โ is held to these standards.
Our Mission & Editorial Independence
TechReview.trade was founded to be India’s most trusted independent tech intelligence platform. We exist to cut through PR spin, vendor hype, and paid placements โ and to give India’s 50,000+ monthly tech readers honest, useful, context-rich information they can act on.
Our editorial team operates with full independence from our commercial operations. Advertisers, sponsors, and brand partners have no influence over editorial content. A company paying for a sponsored article does not get preferential treatment in our organic editorial content โ and never will.
“We will never publish something we don’t believe is accurate and useful to our readers. Revenue never overrides integrity.”
โ TechReview.trade Editorial Team
We are proudly India-first. Our coverage prioritises what matters to Indian tech professionals โ pricing in INR, availability on Indian platforms, relevance to the Indian tech market, and context from India’s startup ecosystem.
Accuracy & Fact-Checking
All factual claims in our editorial content are verified before publication. We do not publish rumours, unverified claims, or speculation presented as fact. Here’s how we verify:
Primary Sources First
We cite official press releases, company filings, government data (MeitY, TRAI), peer-reviewed research, and direct interviews. Secondary sources are used only when primary sources are unavailable.
Data Must Be Cited
All statistics, survey results, and market data must include source, date, and methodology where available. We do not publish undated or unverifiable statistics.
Quotes Are Verified
Direct quotes are verified against original statements, recordings, or written confirmations. Paraphrasing is clearly labelled. We do not fabricate or embellish quotes.
Balance & Fairness
When a story involves criticism of a company or individual, we make reasonable attempts to seek comment before publication. All parties are given fair opportunity to respond.
Plagiarism Check: All contributor submissions are run through plagiarism detection software before review. Articles found to contain plagiarised content are rejected immediately, fees are non-refundable, and repeat offenders are permanently banned from the platform.
Content Standards
Every article published on TechReview.trade โ editorial or contributed โ must meet these standards. Content that fails any of these criteria will not be published.
โ What We Publish
โ What We Don’t Publish
Contributor Guidelines
TechReview.trade operates a quality-gated contributor model. Contributors pay a platform fee (โน999โโน14,999) which covers editorial review, formatting, SEO optimisation, and distribution. Payment does not guarantee publication โ articles that fail editorial standards are rejected with a full editorial note.
๐ Submission Requirements
- โMinimum 800 words, maximum 3,000 words
- โOriginal, not published elsewhere
- โWritten in English (India English acceptable)
- โIncludes real-world examples or data
- โIndia-relevant context included
- โAuthor bio and headshot provided
โฑ๏ธ Editorial Process
- 1.Submission received & plagiarism checked
- 2.Editorial review within 24 hours
- 3.Feedback & revision requests sent
- 4.2 rounds of revisions included
- 5.SEO optimisation & formatting
- 6.Publication & distribution
Right to Edit
TechReview.trade reserves the right to edit all contributed content for clarity, style, accuracy, SEO, and editorial fit. Significant structural changes will be shared with the contributor before publication. We will not alter the factual substance or central argument of a piece without the contributor’s agreement.
Bylines & Author Profiles
All published contributors receive a permanent author profile page, byline on all articles, and a verified contributor badge. Contributor profiles include bio, expertise areas, and links to all published work. We do not allow ghost-writing or anonymous bylines for contributed content.
Product Review Standards
Our product reviews are grounded in hands-on testing or rigorous independent research. We apply consistent evaluation criteria across comparable products so readers can make fair comparisons.
Hands-On Testing
Where possible, products are physically tested by our review team. Test conditions, duration, and methodology are disclosed in the review.
India Pricing
All prices are quoted in INR at the time of review. We note where pricing may differ between platforms (Amazon vs Flipkart vs brand website).
Review Units Disclosed
When a review unit was provided by the manufacturer or brand, this is clearly disclosed at the top of the article. It does not influence our verdict.
Our Review Scoring Criteria
Sponsored & Commercial Content
We are transparent about our commercial relationships. Sponsored content, paid partnerships, and affiliate relationships are clearly labelled so readers always know what they’re reading.
Sponsored Articles
Articles written by or on behalf of a paying brand partner. Clearly marked “Sponsored” at the top of the article and in all distribution channels. The brand pays for placement and production โ not for editorial control over the content. All sponsored articles must still meet our content standards.
Brand Partnerships
Ongoing commercial relationships with brands. These are disclosed in relevant content. Brand partners do not receive editorial input, early content previews, or the right to approve or block our editorial coverage of their industry.
Affiliate Links
Some links in our content may earn us a commission if you make a purchase (Amazon, Flipkart affiliate programs). This is disclosed at the top of articles containing affiliate links. Affiliate relationships never influence which products we recommend or how we score them.
ASCI Compliance: All sponsored and affiliate content complies with the Advertising Standards Council of India (ASCI) guidelines. Paid content is never presented as independent editorial content.
AI Content Policy
We have a clear, honest policy on AI-generated content. This is an evolving area and we will update this policy as the landscape changes.
โ Permitted AI Use
- โGrammar and spell checking
- โResearch assistance and summarisation (with human verification)
- โHeadline and subheading suggestions
- โSEO optimisation assistance
- โImage alt text and metadata generation
โ Not Permitted
- โFully AI-written articles presented as human-authored
- โAI-generated product reviews with no actual testing
- โAI-fabricated quotes, statistics, or sources
- โBulk AI content generation without editorial oversight
- โAI-generated imagery presented as real photography
Contributor AI Disclosure: Contributors who use AI tools in writing their articles must disclose this in their submission notes. Articles with undisclosed heavy AI assistance will be rejected. We run AI detection checks on submitted content. If an article is flagged, the contributor will be asked to demonstrate human authorship or the article will be rejected with a full refund of the platform fee.
Corrections Policy
We make mistakes. When we do, we correct them promptly, transparently, and without attempting to hide the error. We believe a transparent corrections policy is fundamental to journalistic credibility.
To report an error, email hello@techreview.trade with the subject line “Correction Request”, the article URL, and details of the error. We respond to all correction requests within 24 hours.
Conflicts of Interest
We take conflicts of interest seriously. Our editorial team members are required to disclose any financial interest, personal relationship, or prior employment that could influence their coverage.