Apple/Screenshot by CNET

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Welcome to Apple’s latest round of “What the iPhone has in store for us for 2019 and 2020!”  We got updates on Apple Arcade, a new entry-level iPad for 2019, a new Watch Series 5, and of course, an iPhone 11. But the biggest deal was an iPhone 11 Pro and its big brother the Pro Max, new flagship models sporting three cameras and improved computational photography. Plus, you’ll be able to win an iPhone 11 Pro Max in our Apple Core giveaway

Some news came after the event ended. For instance, MacOS Catalina is coming in October.

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The most surprising development leading up to Apple’s annual announcements of its new iPhones? For the first time, the company is simultaneously streaming the event on YouTube as well as its own site. The times, they are a changin’.


iPhone 11, 11 Pro and 11 Pro Max

The expected mainstream iPhone 11 debuted with a dual-camera configuration and a new design in six colors. Features include Dolby Atmos audio, Wi-Fi 6, an ultrawide camera lens and enhanced camera features. You’ll be able to take landscape selfies and videos and slo-mo video; Apple referred to the latter as “slofies,” and Twitter was not amused. It gets a power boost in the form of a new A13 Bionic processor (with a faster graphics processor). We saw a new action RPG game, Pascal’s Wager from Giant Network, to show off the GPU performance and spatial audio. It isn’t an Apple Arcade title, though, which is interesting. 

It starts at $699.

Apple marketing chief Phil Schiller shows off the iPhone 11 Pro's three cameras.Apple marketing chief Phil Schiller shows off the iPhone 11 Pro's three cameras.

Apple marketing chief Phil Schiller shows off the iPhone 11 Pro’s three cameras.

Screenshot by Stephen Shankland/CNET

The iPhone 11 Pro and its big twin the Pro Max have “Super Retina XDR” OLED displays that’s based on the Pro XDR Display that has similar specs but is not OLED.  It has the fidget-spinner mocked tri-camera setup, a new matte finish, and uses the A13 Bionic as well. Apple claims longer battery life despite all that. It comes bundled with the fast-charge adapter.

The cameras are all new and now include an ultrawide lens — for Apple’s claim of a 4x zoom range — with edge-to-edge focus pixels, and Apple’s improved its image processing. Apple was also very proud of its new Deep Fusion technology, which drives its improved Smart HDR multishot mode. It starts at $999, and the larger 11 Pro Max starts at $1,099. Preorders being Friday and ship on Sept. 20.

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Apple Arcade and Apple TV Plus

Apple took the opportunity to introduce us to some new games for its upcoming all-you-can-eat game subscription service, coming later this month, which will run $4.99 per month per family, with a 1-month free trial. You can get Apple TV Plus for free for a year if you buy Apple devices.

These are the games we saw demo’d when Apple Arcade was being introduced:

  • Konami — Frogger in Toy Town
  • Capcom — Shinsekai Deep Sea
  • Annapurna Interactive — Sayonara Wild Hearts

Apple TV Plus launches Nov. 1 in over 100 countries, for another $4.99 per month for a family subscription. We saw a longer trailer of Jason Momoa’s new show, See.


iPad 2019

The company is replacing its sixth-generation model with a new 10.2-inch seventh-generation version optimized for the new iPad OS. It’s got improved brightness, a better viewing angle, an A10 Fusion chip and adds Smart Connector plus a new smart keyboard cover. So you can enjoy all the new games and content! For the same price as before, $329, starting at the end of the month.

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Apple Watch Series 5

The new Watch Series 5 features a new always-on display that can drop to as low as 1Hz refresh to save power, as well as a compass and optimized faces. And it has fancy new bands and faces! GPS models will start at $399 and $499 for cell models. Series 3 stays in the line, but the price has dropped to $199 to start. The company also announced three new health studies: hearing, heart and movement and menstrual-cycle tracking.

If you’re feeling nostalgic, you can go back and read our liveblog for the event.

Apple Event

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