Keiko LynnInfluencer Keiko Lynn says her scarf tutorial is the most popular content she’s posted on Pinterest.Pinterest is usually not the first place that brands go to run sponsored content, but its top influencers have found ways to monetize their audiences on and off the platform.Because Pinterest’s content is evergreen, a well-crafted sponsored pin can continue to deliver impressions and traffic referrals years after it was first posted.Business Insider spoke to three Pinterest influencers with a combined 15 million followers – Keiko Lynn, Erica Chan Coffman, Jan Halvarson – on how they make money from the social platform.In an influencer marketing world dominated by platforms like Instagram and YouTube, Pinterest can feel like an afterthought. For an online creator, focusing on monetizing



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